Shin Young Lucia

Tongle

Interaction Design, Participatory Design

Pilot soluton for Washington State's future infrastruture tax system

cover of Tongle

Tongle is a cross-device system that records mileage and syncs the data with a paired phone app, which allows drivers to view, contest, and pay for their road usage.

With an increase in average fuel efficiency, funding roads with a gasoline tax is no longer sustainable. Washington State has proposed a per-mile tax based on miles driven, called the Road Usage Charge. In order to accomplish this policy, the state needs a way to verify the numbers of miles driven.

As a final deliverable, my team proposed Tongle, an app that pairs with an external device to ensure fair and convenient mileage recording. Our project has won several awards along with a grant.


1. Record locally. Sync with the phone app – save people's phone batteries

The external device, plugged into a car's OBD-II port, records and stores a car's trip data. The ability to locally record mileage prevents large battery consumption as our research found that drivers don't want their batteries to drain due to the RUC mileage meter.

Tongle final output pt 1
Sample view of of synced My Trip data

2. View, verify, and pay on your phone – apply the proper per-mile rate

The coupled app allows users to view, contest, and pay for their road usage. They can also set up auto-payment cycle and method for their convenience.

Tongle final output pt 2a
Demo of viewing a trip detail and submitting a contest for an incorrect mileage record

3. Retain control of privacy settings – respect drivers' privacy

Some drivers negatively perceived mileage recording as "being tracked by the government." To gain their trust, our design lets users enable GPS for specific trips and protect their privacy.

Tongle final output pt 3
Tongle app with GPS enabled vs disabled

Design Process: building citizen-centered design

To end with these concepts, our team sat down with drivers from all over Washington State. Over the span of workshops, we together explored and evaluated different RUC methods. Our participants' perspectives revealed a core set of needs to be addressed in our designs. We used rapid prototyping method to build and iterate our design solution that sought to effectively address the tensions between those needs.

Tongle PD workshop 1
Our team and WA state drivers
Tongle value affinity analysis
Affinity analysis of user needs found from the user research
Past RUC solution analysis
Evaluations of past design solutions using the user needs
PD workshop 2
Design exercises and ideation with WA drivers
Design ideation 3
Team whiteboarding on app interactions

Visual Identity of Tongle: Friendly, Trustworthy, and Efficient

My secondary roles included developing a style guide and visual identity of Tongle. I aimed to create a visual look that conveys friendliness, trustworthy, and efficiency because many citizens tended to perceive tax systems as something complicated.

Tongle style guide
Tongle quick style guide

Presentation and Awards

We presented our project at the 2017 HCDE Capstone Open House, the biggest annual public event held by the department of Human Centered Design and Engineering. We also presented at the Smartphone Innovation Challenge held by the Mobility Innovation Center, the Washington State Transportation Commission, and select consulting team members.

Our project received positive reactions from both general public and our sponsors/clients. Along with a grant from the UW College of Engineering, we were awarded the Best in Show out of 14 HCDE undergraduate projects and Excellence out of 4 multidisciplinary (2 HCDE, 1 Informatics, and 1 Electric Engineering) capstone teams.

Tongle poster
Project presentation poster
project presentation at the HCDE Open House
Presentation at 2017 HCDE Capstone Open House
project presentation at the Smartphone Innovation Challenge
Presentation at Smartphone Innovation Challenge

“The participatory design approach was really exciting.... Instead of government concocting a solution, and then trying to persuade others to logic of your solution, they worked with users throughout.”

— Jeff Doyle, a Partner at D’Artagnan Consulting

Reflection

I want to give thanks to our sponsors and research participants for making this project possible. First time being introduced participatory design, I had opportunity to design with stakeholders throughout the project and share design thinking with non-designers.

While I am proud of how much my team has accomplished in 10 weeks, I wish we got chance to work with the developers and iterate our prototype based on technical feasibility. I would also like to look into Material Design or iOS guideline in order to better understand mobile design guidelines and improve visual design.